Trump is the first pure entertainer candidate for President of the United States of America. Building on the lessons learned as owner and participant in World Wrestling Entertainment (National Review, Apr. 4th 2016), he zoned in on how to play the crowd and draw all of the attention to himself. In other, public and private arenas, he would test his theories and formulate his plans (NYMag, Apr. 3rd, 2016).
Meanwhile, in 2014 Trump Stadium filed Chapter 11 bankruptcy. Does that sound like a man concerned primarily with success? He let it fail and avoided fiscal responsibility. A good man takes the losses with the wins and relies upon experience to be the teacher.
Trump continues to defy convention because he employs his own. The pillar concepts of ‘best’, ‘winning’ and ‘losers’ form a storytelling structure that tell us ‘I’m the best, winning against the losers.’ To understand how he uses them, we need to define them according to his paradigm.
To determine what is ‘best’ we have only to look at his actions: Avoiding confrontation, positioning himself as the champion and always saying he will do what others cannot. He’s known for headstrong choices lacking savvy and tact, hence his string of business failures that pockmark an otherwise unremarkable career. ‘Best’ is getting what Trump wants.
‘Winning’ has subtleties that reflect the structure of Trump’s thoughts more than they do reality. You see, winning is not accomplishment oriented but praise oriented. Trump had cold parents, and remembers ratings more than any affection on their part. Ratings are double edged but readily available, and having never been scolded effectively, he will do anything for them. ‘Winning’ is attaining praise with very little worry about cultural values and morals.
‘Losers’ is a generic reference for anyone who deserves Trump disapproval for reasons temporary and circumstantial. A valued ally one moment becomes a belittled foe if doing so will improve his notion of ‘best’ or chances of ‘winning’ praise for being who he is. Trump does not present concrete facts about his opponents, but invents them just as a schoolyard bully might. Hard facts would distract from the main event: Trump.
All of his language fixate upon these because that’s how you pitch a concept, it’s how you sell a show. You keep it simple so that it will have broad appeal. You use small words, bold language and exaggerated caricatures. You get personal with the fans and invite them in with largess. They aren’t voters any more, they’re fans, this is zeitgeist. So possessed are they that the impossible is within reach.
Why not? Abraham Lincoln ultimately unified America over slavery, though it took a war to hash things out. Trump has provided all of the stage presence of a man who’s going to war against the government, that he’ll reclaim it and champion his cause by … well, the trouble is he doesn’t have any plans. Just statements.
A real plan is very much a blueprint, unmistakable and believable when read. When broken down – by others, I add – Trump’s ‘plans’ are financially unfeasible, legally irresponsible and are at the minimum unprofessional.
For so much of his campaign, Trump has functioned as one who desires attention and knows how to do very little work to get it. Now that he appears to need to do real work and set aside the bluster, posturing and outright hatred, he has passed off the labour to others.
Make no mistake, Trump understands the Art of the Delegation (not delegates), but even when tasked with the most basic task of learning how the electoral process functions, he has demonstrated zero interest. Rience Priebus has got to be shaking his head. The GOP have been kicking themselves for weeks, mostly into gear, so that they can oppose him in fear of the Republican Apocalypse. Would he destroy the Republican Party? To take them so lightly after a mistake of this caliber is understandable, but also pure folly.
They have not survived worse, but they also would have had to do nothing in order to accept responsibility for Trump’s existence. The divide in the electorate will do more damage than Trump could ever comprehend, which brings me to my point: What does Trump want?
Coming To A Head
We’ve established that he wants attention, and this is the biggest Trumpfiesta of his life, with billions of dollars in free advertizing; I mean, listen to me, will ya? But after that, when the party is over, what will we see that his show has wrought?
Understand that when a man leads he signals to others and asks them to join him. Either you do, or you don’t, based on your assessment of his value to your goals. Trump’s celebrity depends upon this abusive ‘persona’ which he positions as threatening the establishment. ‘Threatening’ is the key word, here.
It’s easy to say he doesn’t care about anyone, that he’s unbalanced and unhinged, but that is far from accurate. Donald J. Trump has decided to put his wants before anyone and tell them they are the most important. POTUS is – in theory and practice – the one who sees the needs of the many and does everything they can do to see them met.
Donald Trump is the sad case for the ruination of the greatest nation on Earth. It is his wake to be dreaded, not the strangely animated features of his coloured face. So help us if his brand of violence sends someone to the hospital, or worse.
So let us respond,